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Marketing Specialist - China (Bilingual - English / Mandarin)



Marketing & Communications
Multiple locations
Posted on Friday, September 22, 2023

ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our six core values are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 140 countries that we support.

The Opportunity:

We’re looking for a strategic and experienced bilingual Marketing Specialist - China to join the ApplyBoard Marketing Team. In this role, you’ll be responsible for supporting and executing programs for our China International Recruitment Managers (Sales Teams). Alongside the Growth Marketing Manager, you’ll support building brand awareness within your assigned market, driving qualified leads to our Sales Teams, and increasing conversion rates through creative marketing tactics, demand generation campaigns, events, and other integrated communication programs. If you are fluent in Mandarin, have an entrepreneurial spirit and a strong understanding of the Chinese market, and enjoy owning multiple elements of the marketing mix, we’d like to talk to you!

This is a great contract opportunity based in Mainland China.

What you’ll be doing every day:

  • Plan, execute, and maintain demand generation and marketing programs aligned with company objectives to support our China market

  • Develop and execute multi-channel campaigns to drive leads through our sales pipeline, from prospect to converting customers, including but not limited to: email marketing, webinars, events, direct mail, digital advertising, traditional advertising, prospecting calls, etc.

  • Manage all marketing activities along the sales pipeline from lead generation to account management, customer support, and conversation

  • Deliver highly targeted and relevant messaging to improve engagement and conversion through developing a thorough understanding of your segment and personas

  • Create compelling written copy to support demand generation campaigns, including but not limited to emails, WeChat graphics and articles, landing page copy, flyers, reports and presentations.

  • Elevate the ApplyBoard brand in China and drive audience growth via content creation for multiple media platforms including WeChat, Youku, Weibo, Xiaohongshu, Zhihu, or any other relevant social media platforms.

  • Build campaigns within Salesforce Marketing Cloud, including configuration, list building, workflow setup, operation tracking, and reporting on metrics

  • Establish relationships with International Recruitment Managers, keep stakeholders informed about activities, and actively report on results

  • Optimize tactics and channel performance by ensuring key insights and channel best practices are provided, measured, and utilized in the Chinese market

  • Track, analyze, and report on campaign performance to sales and marketing leadership

  • Other tasks as assigned

What you bring to the table:

  • 3+ years of marketing experience in a fast-paced environment, preferably at a high-growth technology company

  • A college diploma or university degree in marketing, sales, business administration, or a related field

  • A strong understanding of China online ecosystem (Bytedance, Tencent, Baidu, etc) with a proven track record driving high ROI growth

  • A good understanding of SEO/SEM in China, as well as experience working with Baidu or Bing Analytics and Adwords

  • Excellent verbal and written English and Mandarin language skills.

  • Experience developing multi-channel creative campaigns that yield results

  • Demonstrated experience developing targeted messaging, and articulating your vision into compelling copy for marketing campaigns and collateral.

  • Hands-on experience with Salesforce sales and marketing tools will be an asset

  • Strong interpersonal skills with the ability to build trust and maintain relationships

  • A highly analytical approach to reporting and analyzing performance metrics with a focus on continuous improvement and optimization

  • Demonstrated time management and multi-tasking skills resulting in the ability to hit aggressive deadlines

  • Thrives in an independent work environment with the ability to problem-solve

  • Ability to work well under pressure while producing high-quality work

  • A can-do attitude with a willingness to jump in and help team members as needed to achieve desired results



About ApplyBoard

ApplyBoard empowers students around the world to access the best education by simplifying the study abroad search, application, and acceptance process to more than 1,750 institutions across Canada, the United States, the United Kingdom, Australia, and Ireland. Headquartered in Kitchener, Ontario, Canada, and with an additional operational office in Gurugram, India, ApplyBoard has helped more than 600,000 students from over 150 countries fulfill their study abroad dreams since 2015.

In 2022, Deloitte named ApplyBoard one of the fastest-growing technology companies in Canada for the fourth consecutive year, ranking #30 on the Deloitte Technology Fast 50 and #170 on the 2022 Deloitte Technology Fast 500 list. ApplyBoard ranked on LinkedIn’s 2022 Top Startups List in Canada in 2020, 2021, and 2022 and was recognized as CIX’s Innovator of the Year 2022 and the EY Entrepreneur of the Year 2022 Ontario Winner. In 2023, ApplyBoard India was Great Place to Work® Institute (India) certified for outstanding employee experience and workplace culture.

Thank you for your interest in joining ApplyBoard on our mission to Educate the World. Please note that only qualified applicants that have been selected for an interview will be contacted.

ApplyBoard welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.