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Associate Director of Sales - UK



Sales & Business Development
Multiple locations
Posted on Thursday, November 9, 2023

ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our six core values are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 140 countries that we support.

The Opportunity:

ApplyBoard is looking to hire an Associate Director of Sales, to grow our UK business and drive revenue growth , market share and profitability. This role will be responsible for managing overall sales for the assigned geography through effective sales strategies, team management, and customer relationship management. You will also manage the sales team and develop a strong governance mechanism to ensure the overall goals are being met or exceeded.

What you’ll be doing every day:

Sales Strategy and Planning:

  • Develop and execute sales strategies to achieve revenue targets and market penetration goals.

  • Analyze market trends, competitor activities, and customer needs to identify opportunities for business growth.

  • Collaborate with the sales and marketing teams to create and execute effective sales campaigns and promotional activities.

Team Management:

  • Lead and manage a team of sales representatives, providing guidance, coaching, and support to achieve individual and team targets.

  • Conduct regular performance reviews, set goals, and provide feedback to ensure continuous improvement.

  • Foster a positive and collaborative team culture, encouraging teamwork and professional development.

Business Development:

  • Identify, pursue new and exciting business opportunities, including partnerships, collaborations, and client acquisitions.

  • Build and maintain strong relationships with key stakeholders, such as recruitment partners and schools.

  • Attend industry conferences, regional seminars , and networking events to promote ApplyBoard.

Sales Operations and Reporting:

  • Ensure accurate and timely sales reporting, including revenue forecasts, pipeline management, and sales conversion rates.

  • Utilize CRM software (SalesForce) to track sales activities, customer interactions, and deal progress.

  • Collaborate with the cross functional teams such as Operations , Partner Relations / Partner Client to streamline sales processes and ensure smooth order fulfillment.

Customer Relationship Management:

  • Establish and nurture long-term relationships with customers, understanding their needs, and providing tailored solutions.

  • Conduct effective product demonstrations and presentations to showcase the value and benefits of our solutions.

  • Resolve customer queries, concerns, and escalations in a timely and satisfactory manner.

What you bring to the table:

  • Bachelor's / MBA, or equivalent degree

  • Proven track record of success in sales, preferably in the EdTech industry.

  • Experience in managing and leading a sales team.

  • Strong negotiation, communication, and presentation skills.

  • Excellent analytical and problem-solving abilities.

  • Familiarity with CRM software for sales tracking and reporting.

  • Self-motivated, result-oriented, and able to work in a fast-paced environment.

About ApplyBoard

ApplyBoard empowers students around the world to access the best education by simplifying the study abroad search, application, and acceptance process to more than 1,750 institutions across Canada, the United States, the United Kingdom, Australia, and Ireland. Headquartered in Kitchener, Ontario, Canada, and with an additional operational office in Gurugram, India, ApplyBoard has helped more than 600,000 students from over 150 countries fulfill their study abroad dreams since 2015.

In 2022, Deloitte named ApplyBoard one of the fastest-growing technology companies in Canada for the fourth consecutive year, ranking #30 on the Deloitte Technology Fast 50 and #170 on the 2022 Deloitte Technology Fast 500 list. ApplyBoard ranked on LinkedIn’s 2022 Top Startups List in Canada in 2020, 2021, and 2022 and was recognized as CIX’s Innovator of the Year 2022 and the EY Entrepreneur of the Year 2022 Ontario Winner. In 2023, ApplyBoard India was Great Place to Work® Institute (India) certified for outstanding employee experience and workplace culture.

Thank you for your interest in joining ApplyBoard on our mission to Educate the World. Please note that only qualified applicants that have been selected for an interview will be contacted.

ApplyBoard welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.