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Director- Marketing Analytics



Marketing & Communications, Data Science
Gurugram, Haryana, India
Posted on Friday, June 14, 2024

ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our six core values are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it’s important that our team members are representative of the students from more than 150 countries that we support.

The Opportunity:

The Head of Marketing Analytics will play a pivotal role in shaping our marketing strategy through data-driven insights and advanced analytics. This leadership position requires a blend of strategic thinking, technical expertise, and strong leadership skills to drive the effectiveness and efficiency of our marketing efforts. The ideal candidate will have a deep understanding of data analytics, marketing technologies, and the ability to translate complex data into actionable strategies.

Key Responsibilities:

Leadership and Strategy:

  • Develop and execute the overall marketing analytics strategy in alignment with business objectives.

  • Lead and mentor a high-performing team of marketing analysts and data scientists.

  • Collaborate with senior leadership to integrate data insights into broader business strategies.

Data Analysis and Insights:

  • Oversee the collection, analysis, and interpretation of large datasets to inform marketing strategies and campaigns.

  • Provide actionable insights to optimize marketing performance across all channels (digital, social media, email, etc.).

  • Develop predictive models and advanced analytics to forecast marketing trends and customer behavior.

Technology and Tools:

  • Evaluate and implement cutting-edge marketing analytics tools and technologies.

  • Ensure the integrity and accuracy of marketing data through robust data governance practices.

  • Leverage machine learning and AI to enhance data analysis and campaign personalization.

Performance Measurement:

  • Define and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.

  • Conduct A/B testing and other experimental methodologies to improve campaign performance.

  • Report on marketing ROI and provide recommendations for continuous improvement.

Collaboration and Communication:

  • Work closely with cross-functional teams, including product development, sales, and customer success, to align marketing efforts with business goals.

  • Present findings and strategic recommendations to executive leadership and stakeholders.

  • Foster a data-driven culture within the marketing team and the broader organization.

About ApplyBoard

ApplyBoard empowers students around the world to access the best education. With more than 800,000 students from over 150 countries helped with their journey in less than a decade, we are just getting started.

ApplyBoard’s 1,350 global team members in 30 countries assist students and our 1,500 partner institutions by empowering the international student sector with innovative technology and insights. As a four-time consecutive Deloitte Fast 50 and Fast 500 ranked company, ApplyBoard is growing and scaling like few other companies. On top of our strong growth, our people are growing personally and professionally. ApplyBoard India was Great Place to Work® Institute (India) certified for outstanding employee experience and workplace culture.

Thank you for your interest in joining the ApplyBoard Team and being part of our mission to Educate the World. While we are lucky to attract a high level of interest in each of our roles, only qualified applicants will be contacted and selected for an interview.

ApplyBoard welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.