About Us

The rules of discovery have changed. The search bar is becoming a conversation, and brands need a new playbook to win. That's where Yolando comes in. We are the command center for the AI era, helping marketers move from simple visibility to true velocity. Backed by $12M in funding (including Drive Capital and MaRS Discovery District), our tight-knit team of 15 is building the engine that defines how brands get found, cited, and recommended by AI. We aren't just building a roadmap; we're building the standard for Generative Engine Optimization.

Role Overview

We are seeking a tenacious, high-energy Sales BDR to fuel our 0-t-1 sales motion. This is not a "sit back and wait for leads" role. You will be the frontline of Yolando, responsible for hunting down our first wave of customers and introducing a completely new category—Generative Engine Optimization (GEO)—to market leaders in B2B SaaS, FinTech, and Data.

You will work side-by-side with the Founder and Growth team to test messaging, crack into hard-to-reach accounts, and turn cold friction into warm demo opportunities. If you are looking for a "cushy" entry-level job, this isn't it. If you want to learn how to build a sales pipeline from scratch and fast-track your career in tech sales, this is for you.

Key Responsibilities

• Hunt for New Business: Execute high-volume outbound campaigns (cold calls, emails, LinkedIn voice notes, and video messages) to generate qualified meetings with key decision-makers.

• Master the "AEO" Narrative: Become an expert in our pitch. You will educate prospects on why the shift from "Search Engines" to "Answer Engines" is an existential threat (and opportunity) for their brand.

• Qualify & Discovery: conduct rigorous discovery calls to ensure prospects fit our Ideal Customer Profile (ICP)—specifically targeting sectors like FinTech, Legal, and B2B Infrastructure.

• Collaborate on "Scrappy" Plays: Partner with the Growth Marketer to follow up on leads generated from non-traditional hacks (e.g., benchmarking tools, community infiltration) and turn lukewarm interest into booked demos.

• Pipeline Hygiene: Maintain meticulous records in our CRM, tracking all interactions and ensuring no lead falls through the cracks.

• Feedback Loop: Act as the "eyes and ears" of the market. Report objections, competitor mentions, and confusing messaging back to Product and Marketing to help us refine our positioning.

What We're Looking For

• Unrivaled Grit & Hustle: You don't take "no" personally. You are persistent, resilient, and willing to put in the reps to get the result. This is a non-negotiable dealbreaker.

• Crisp Communication: You can write an email that gets opened and leave a voicemail that gets returned. You communicate complex ideas (like AI visibility) with clarity and confidence.

• Curiosity & Coachability: You are eager to learn. You actively seek feedback and constantly tweak your approach to improve your conversion rates.

• Tech-Native: You are comfortable using modern sales stacks (e.g., Apollo, HubSpot, LinkedIn Sales Nav) and potentially experimenting with AI tools to speed up your workflows.

Bonus if you have:

• Previous experience in B2B SaaS sales or lead generation.

• Experience prospecting into technical personas or marketers.

• Familiarity with the concept of SEO, AEO, or AI marketing agents.

Why Join Us?

• Join an innovative, fast-growing startup building cutting-edge AI marketing solutions.

• Make a meaningful impact by shaping the platform's user experience, design identity, and overall success.

• Dynamic environment with opportunities for real ownership, learning, and growth.

• Competitive salary and support for professional development.

How to Apply

• Please send your resume and a brief note (or even a cold pitch!) about why you're interested in joining us.

• We'd love to see your work and hear your story!.

• This is a hybrid role, with 4 days per week in our downtown Toronto office.