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Performance Marketing Lead, Duolingo English Test



Marketing & Communications
New York, NY, USA
Posted on Thursday, March 14, 2024

Our mission at Duolingo is to develop the best education in the world and make it universally available. But we’ve got more left to do — and that’s where you come in!

Duolingo is the world's most popular learning app. Beyond our core learning product, we also offer English proficiency testing with the Duolingo English Test, and are bringing new subjects into the Duolingo app, where people can develop their Math and Music skills.

We are passionate about educating our users, making fact-based decisions, and finding innovative solutions to complex problems. We offer meaningful work, limitless learning opportunities, and collaboration with world-class minds. Come brighten your life and over half a billion more!

The Duolingo English Test is an alternative to traditional high-stakes testing — through a Duolingo-style experience: convenient, fast, and affordable. Students interested in studying abroad can certify their English with the Duolingo English Test instead of other standardized tests like the TOEFL and IELTS. We are now accepted by 5,000+ higher education institutions worldwide. Using AI and remote proctoring, we enable students to take the test online, on-demand, anywhere in the world. If you love making a difference in education through technology, this is the place for you.

We are looking for a creative and resourceful growth marketing leader to help accelerate our global growth. You’ll lead our consumer-facing growth marketing efforts in key international markets.

You Will...

  • Own growth through global growth marketing campaigns and manage a team of growth marketers who will collectively own DET’s paid media efforts in key international markets (China, India, Rest of Asia, Latin America, etc)
  • Be willing to own parts of the portfolio yourself: identify and prioritize new opportunities to scale our acquisition efforts sustainably
  • Lead day-to-day communication with agencies, third-party vendors, and key partners (e.g. resolve issues, document challenges, build roadmaps)
  • Develop and evolve our attribution model and marketing tech infrastructure
  • Compile weekly, monthly, and quarterly reports to turn growth marketing data into meaningful insights
  • Set and track performance for paid and growth marketing, and support performance analysis of brand marketing efforts

You Have...

  • 10+ years of digital marketing experience, with extensive knowledge of the web marketing ecosystem and media landscape
  • 4+ years experience managing other digital and performance marketers
  • Experience growing consumer-facing products in international markets
  • Proven ability to independently manage media partnerships and ad campaigns, backed by a successful track record of achieving results with creative, budget-friendly strategies
  • Highly proficient in data analysis and visualization with a deep understanding of the consumer funnel, capable of projecting campaign performance and business impact
  • Significant experience with marketing tech, especially web attribution
  • Exceptional English communication skills (both written and verbal)
  • STEM or a degree in a quantitative or analytical field

Exceptional Candidates Will Have...

  • Experience studying abroad and familiarity with the English testing market
  • In-depth knowledge of global, localized marketing campaigns
  • Experience working asynchronously with teams across time zones

We invest in and support our Duos! This role is eligible for a robust compensation package of base salary, equity, and Duolingo’s world-class benefits. The starting base salary range for this role is, $126,200 - $259,900. Actual salary may vary based on level, work experience, performance, and other factors evaluated during the hiring process.

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact your recruiter.

Take a peek at how we care for our employees' holistic well-being with our benefits here.

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.