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Marketing Technology Manager



Marketing & Communications, IT
New York, NY, USA
Posted on Thursday, June 13, 2024

Our mission at Duolingo is to develop the best education in the world and make it universally available. But we’ve got more left to do — and that’s where you come in!

Duolingo is the world's most popular learning app. Beyond our core learning product, we also offer English proficiency testing with the Duolingo English Test, and are bringing new subjects into the Duolingo app, where people can develop their Math and Music skills.

We are passionate about educating our users, making fact-based decisions, and finding innovative solutions to complex problems. We offer meaningful work, limitless learning opportunities, and collaboration with world-class minds. Come brighten your life and over half a billion more!

We are building a world class marketing organization at Duolingo with the goal to make a significant impact on the company's rapid global growth. We are both innovative and rigorous as we build out our marketing analytics function. For this growing team, we're looking for a curious marketing technology analyst to help us expand the foundations of measuring and understanding the impact of our media spend. You will serve as a bridge between marketing and the growth infrastructure engineering team and play a key role in enabling more data-driven marketing campaigns for Duolingo.

Duolingo is the most popular language learning application in the world, with over 300 million learners and hundreds of billions of data points. We are passionate about educating our learners, making fact-based decisions, and finding elegant solutions to complex problems. While we take our mission to heart, we don’t take ourselves too seriously; we are creative, and we have fun at work every day. If this sounds like you, then come help us build the next-generation learning company!

You Will...

  • Be the thought leader and business owner for all MarTech related topics for Duolingo
  • Manage data integrations for our mobile attribution platforms (Mobile Measurement Partners, Google Firebase SDK, etc.)
  • Collaborate with engineering on SDK implementations, privacy regulation compliance, and data sharing and backend integration for our performance marketing campaigns
  • Own existing marketing reporting, data, and dashboards
  • Lead root cause investigations to diagnose data issues and implement fixes
  • Partner with marketers to develop new dashboards and metrics as needed
  • Keep up to date with industry trends such as evolving data privacy policies, and propose internal solutions to mitigate impact
  • Serve as the main point of contact for agency and ad platform analytics teams, and lead joint data projects
  • Act as the main point of contact with our Growth Infrastructure engineering team by translating business needs to define technical project requirements

You Have...

  • Minimum of a Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or another related STEM degree field
  • At least 6 to 8 years of experience as a marketing technology analyst working in the app marketing space
  • Experience with digital privacy policies such as Apple’s App Tracking Transparency Framework
  • Strong expertise using SQL to extract, clean, and transform data in large, complex, nested, databases
  • Expertise working with R, Python, or other statistical software
  • Proficiency with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis and presentation
  • Strong ability to translate technical details into digestible summaries for a non-technical audience
  • Excellent written and verbal communication skills with meticulous attention to detail
  • Demonstrated strong intellectual curiosity
  • Able to work from or relocate to our New York office

Exceptional Candidates Will Have...

  • Experience querying large data warehouses (e.g. AWS/Redshift and Google Cloud)
  • An impressive Duolingo XP or streak!

We invest in and support our Duos! This role is eligible for a robust compensation package of base salary, equity, and Duolingo’s world-class benefits. The starting base salary range for this role is, $93,500 - $284,000. Actual salary may vary based on level, work experience, performance, and other factors evaluated during the hiring process.

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact your recruiter.

Take a peek at how we care for our employees' holistic well-being with our benefits here.

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.