Field Marketing Specialist
Finite State
Finite State partners with product security teams, the guardians of our connected world, to create transparency for their connected devices and supply chains. Our platform handles connected devices and embedded systems across all industries, including those found in enterprises, healthcare, utilities, connected vehicles, manufacturing facilities, critical infrastructure, and government entities.
We are a fast-growing series-B company with a fully distributed workforce. Led by a team of seasoned experts, we are a mission-driven team passionate about arming our customers with the actionable insights, critical vulnerability data, and remediation guidance necessary to mitigate product risk and protect the connected attack surface. We are committed to a remote first culture.
Role Summary:
Events and field marketing are at the core of Finite State’s growth strategy, driving significant pipeline generation. We’re seeking a Field Marketing Specialist to take our event strategy to the next level. This role is critical in scaling high-impact events annually, expanding our presence globally, and orchestrating memorable experiences that connect with our buyers—from CISOs to product security engineers.
Responsibilities:
- Event Strategy & Execution
- Own planning and execution for 25+ annual events including trade shows, flagship industry conferences, webinars, and executive dinners.
- Manage premium booth experiences, social events, customer community events, regional dinners.
- Drive international expansion, coordinating Finite State’s presence in EMEA events.
- Work with internal and external SMEs to build a speakers bureau program that drives thought leadership across the industry
- Manage the call for papers and presentations submission processes
- Organize and manage monthly hosted and partner webinars
- Campaign Orchestration
- Partner with sales to align pre- and post-event campaigns that convert attendees into pipeline.
- Partner with demand gen and content to deliver creative pre-event campaigns that drive registrations and account meetings
- Activate regional programs, including customer community engagement and executive roundtables.
- Build bespoke events that engage and build relationships with strategic accounts
- Operations & Budget
- Manage event budgets, vendor relationships, logistics, and materials (booth, swag, collateral).
- Track, analyze, and report on event ROI, pipeline impact, and SAL generation.
- Cross-Functional Collaboration
- Work closely with sales, product marketing, and alliances to maximize sponsorships and co-marketing opportunities.
- Serve as a bridge between marketing campaigns and regional sales execution.
Requirements:
- 3–5 years of experience in B2B field marketing, event management, or demand generation (cybersecurity or SaaS experience preferred).
- Proven ability to manage large-scale trade shows and intimate executive events with equal effectiveness.
- Strong project management skills with attention to detail and ability to manage multiple deadlines.
- Excellent communication and relationship-building skills, with comfort engaging senior-level executives.
- Willingness to travel.
Why Finite State?
- Be a part of building the leading platform for connected device cybersecurity.
- Join a fast-moving team that values transparency, innovation, and impact.
- Work fully remotely with a high degree of autonomy and ownership.
- Comprehensive Benefits
- Investment: We offer learning stipends to support your professional development
- Equity: We offer equity so you can share in our growth and success
- Help solve some of the most pressing cybersecurity challenges facing connected device manufacturers and the millions of people who depend on them
About Us
Built on two decades of cybersecurity experience, our team of experts understands the hidden risks in today’s enterprise networks, where IoT vulnerabilities are quickly becoming the entry point of choice for cyber attacks.
We have a sense of duty to protect the critical infrastructure we rely on including medical devices, power grids and telecommunication networks. We were founded in 2017 in Columbus, Ohio.
Finite State has a transparent, collaborative and supportive culture - we are looking for people who have a growth mindset, are curious and innovative, and drive results. Our team is smart, but humble, hard working with lots of fun sprinkled in. Above all, our team is driven by our noble mission and we hold ourselves accountable to delivering to our customers every single day.
The Finite State platform brings visibility and control to the supply chains that create connected devices and embedded systems—all in a simple to use platform and at the scale manufacturers need to keep device production on time and on budget. After unpacking and analyzing every file, configuration, and setting in a firmware build, the platform generates a complete bill of materials for software components, identifies known and 0-day vulnerabilities, shows a contextual risk score, and provides actionable insights that product teams can use to secure their software
We are proud to be an Equal Employer Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Finite State is committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities.