Senior Marketing Lead, SEO & Content
KOHO Financial
This job is no longer accepting applications
See open jobs at KOHO Financial.See open jobs similar to "Senior Marketing Lead, SEO & Content" Drive Capital.Marketing & Communications
Canada
Posted 6+ months ago
About KOHO
KOHO’s purpose is to empower Canadians to build a great financial foundation with products that are radically transparent and easy to manage. We first launched in 2017, and we have since built a community of over 1 million users. Leading investors around the globe believe in our vision, and we’ve successfully raised over $320M to make our vision a reality.
The KOHO collective has grown to 250 employees to date. Discover our culture here and get the inside scoop from our team here!
About the Role
KOHO is looking for our next Senior Marketing Lead to own all things SEO and Content. There are three main pillars to this role: content, SEO and ASO. If this sounds like you already, keep reading!
Content
- Delivering creative, effective, educational content that increases traffic (organic + overall)
- Editing, and formatting digital copy, including blogs and other online content.
- Uploading edited & SEO optimized blogs to our website via our CMS
- Use search data (AHREFs, Search Console, Google Trends) to understand user intent in order to drive content strategy, and identify business opportunities.
- Work cross-functionally with the Product, Data and Marketing teams to identify new opportunities to improve conversion funnel from landing page to registration
- Maintaining expertly organized editorial calendars for the content you deliver
Search Engine Optimization (SEO)
- Perform fundamental on-page & off-page SEO activities, including but not limited to: keyword research/ranking analysis, competitive market analysis, keyword-friendly copywriting, content development/management, metadata updates, and analysis of KOHO properties.
- Provide performance-based forecasts and reports against SEO KPIs and present SEO performance and initiative status to leadership and other stakeholders.
- Partner with Product and Engineering teams to implement best practice SEO processes throughout KOHO properties.
- Be the subject-matter expert on best-practices and SEO industry trends.
- Define search-driven guidelines and requirements for page content, copy, page speed, accessibility, indexability, structured markup, site architecture, URL structure, page titles, meta descriptions, headings, anchor text, internal linking, site maps, etc.
- Align paid and organic search strategies to reduce costs while maximizing key business activities.
App Store Optimization (ASO)
- ASO Experimentation - Google Play & AppStore product page experimentation
- ASO Listing analysis + updates - work with the mobile release team to drive impactful changes across releases (i.e. title, description, keywords, meta, etc.)
- App store research - competitor download analysis, keyword research, etc. ASO tools
- Apple Custom Product Pages - work with paid team + designers to lead on delivering custom pages for Search Ads optimization
Who You Are
- 3+ years of experience in a content marketing role where you provenly grew organic web traffic
- Deep knowledge of SEO and technical SEO: best practices, search engine algorithms, ranking strategies, tools for crawling, rank tracking, keyword research, and technical auditing, (such as AHREFs, etc.) and the web development process
- Familiarity with industry-leading CMS and project management tools
- Strong analytical skills, and experience with web analytics tools like Google Analytics, Search Console, Amplitude etc.
- An editorial mindset that makes you constantly seek to understand what your audiences consume and learn how to create it.
- Demonstrated achievements in systematically improving search performance that translated into traffic growth and improved site conversions
- BONUS: Bilingual (French & English), experience with multimedia content
What's In It For You?
We invest time and resources into making sure KOHO is as good as the people we hire. Here are some of the reasons we attract the best people:
• 🧘♂️ Balance Your Life - Company-wide Summer wellness days, Winter holiday closure, unlimited Personal Days, a wellness spending account, and maternity & parental leave top-up
• 💻 Remote First - Work from anywhere in Canada with a budget to set up your home office
• 🆙 Level Up - Access to an annual training budget
• 🥅 Reach Your Goals - Salary assessments twice per year
• 🙌 The KOHO Culture - We have won 7 "Great Place to Work ®" awards since 2019
• 🤝 Be an Owner - Every KOHO employee gets a generous amount of equity with a 10-year exercise window
The KOHO culture is one of collaboration, creativity, and diverse perspectives. We are committed to building and fostering an inclusive, accessible environment for everyone. If you have any questions, concerns, or requests regarding accessibility needs, please contact peopleaccessibility@koho.ca and the People and Culture team will be happy to help.
#LI-Remote #LI-MD2
This job is no longer accepting applications
See open jobs at KOHO Financial.See open jobs similar to "Senior Marketing Lead, SEO & Content" Drive Capital.