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Lifecycle Marketing Manager

KOHO Financial

KOHO Financial

Marketing & Communications
Posted on Tuesday, June 18, 2024

About KOHO

KOHO’s purpose is to empower Canadians to build a great financial foundation with products that are radically transparent and easy to manage. We first launched in 2017, and we have since built a community of over 1 million users. Leading investors around the globe believe in our vision, and we’ve successfully raised over $320M to make our vision a reality.
Discover our culture here and get the inside scoop from our team here!

About the Role

We seek a skilled Lifecycle Marketing Manager to nurture and guide users as they engage with KOHO. Responsibilities include developing and implementing messaging strategies to enhance customer engagement, retention, and revenue. The ideal candidate possesses a deep understanding of customer behavior, Braze platform expertise, and utilizes data-driven insights for personalized experiences. As part of our marketing team, you'll collaborate with the Director of Lifecycle Marketing to develop processes, conduct experiments, and optimize funnels. You'll manage email, push notifications, in-app messages, and SMS communications using Braze, Stripo, and Segment.

What You'll Do

  • Partner with Product Managers, Data team, and Growth Leads to analyze business and campaign data to identify key drivers, mechanics and associated dependencies for driving conversion, product adoption, and retention
  • Develop technical solutions to build a multi-layered lifecycle strategy, deploying personalized triggered messages and campaigns across channels (email/push/SMS/in-app), collaborating with stakeholders in Marketing, Product/Eng, and Design.
  • Effectively translate analytics into clear insights and actionable recommendations
  • Create and manage communications campaigns that guide the user experience throughout the customer lifecycle
  • Meticulously document, QA, launch, and measure evergreen and experimental campaigns to build a scalable, repeatable process for optimization
  • Articulate program strategy and communicate results to key stakeholders
  • Identify user segments for targeted programs and plan incentive programs to deliver ROI across core servicing, transactional and operational KPIs

Who You Are

  • 4-5 years experience building technically complex marketing automation/CRM programs with an impeccable eye for detail
  • Experience running experiments, successfully executing both short-term and long-term A/B tests
  • B2C experience with multi/omni-channel campaigns across email/push/SMS/in-app
  • Critical thinker and self-starter, who gets scrappy when needed and over-communicates results to stakeholders
  • Experience with Braze, Stripo, and Segment
  • Working knowledge of HTML, CSS, and Liquid coding languages
  • Someone with a can-do attitude and who can be resourceful when required and come up with innovative solutions

At KOHO, we are dedicated to providing pay transparency to all candidates. Compensation at KOHO is determined through various factors including but not limited to: comparable salary market data within Canada, technical skill assessment, a holistic view of previous work history, and internal pay equity with other KOHO team members.

Target Base Salary Range
$105,000$125,000 CAD

What's In It For You?

We invest time and resources into making sure KOHO is as good as the people we hire. Here are some of the reasons we attract the best people:
🧘‍♂️ Balance Your Life - Company-wide summer wellness days, winter holiday closure, personal days, a wellness spending account, and maternity & parental leave top-up
💻 Remote First - Work from anywhere in Canada with a budget to set up your home office
🆙 Level Up - Access to an in-house certified performance coach and an annual training budget
🥅 Reach Your Goals - Salary assessments twice per year
🙌 The KOHO Culture - We have won 7 "Great Place to Work ®" awards since 2019
🤝 Be an Owner - Every KOHO employee gets a generous amount of equity with a 10 year exercise window
The KOHO culture is one of collaboration, creativity, and diverse perspectives. We are committed to building and fostering an inclusive, accessible environment for everyone. If you have any questions, concerns, or requests regarding accessibility needs, please contact and the People and Culture team will be happy to help.