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Lead Analyst, Marketing

Root Insurance

Root Insurance

Marketing & Communications, IT
Remote · United States
Posted on Tuesday, January 9, 2024

CURRENT ROOT EMPLOYEES - Please apply using the career page in Workday. This career site is for external applicants only.


The Opportunity

At Root, we’re doing things differently. We’ve reimagined the car insurance industry to make it smarter, more equitable, and a better experience for all. Using technology in smartphones, we’re able to measure driving behavior to give our customers the prices they deserve.

Consumer auto insurance is a competitive industry, world-class customer marketing methodologies are essential to differentiate ourselves from the competition. This team lives at the heart of our promise to “unbreak” auto insurance and deliver that world-class experience. Our product analytics team works alongside data scientists, engineers, and external marketing partnerships to ideate, analyze, test, and decide how to improve marketing efficiency and scale at Root.

As a Lead Analyst, you will lead research on critical growth and marketing questions. You are expected to be an independent thinker who seeks out opportunities and challenges Root’s current methods.

Root is a “work where it works best” company. Meaning we will support you working in whatever location that works best for you across the US. We will continue to have our headquarters in Columbus and offices in other locations to give more flexibility and more choice about how we live and work.

Salary Range: $109,000 - $135,000

How You Will Make an Impact

  • Partner with our data science and business development teams to define the marketing and growth strategy

  • Develop and improve data models in collaboration with the data engineering team to enhance attribution methodologies

  • Build scalable frameworks to measure performance of new growth channels aiding in decision for further expansion

  • Review individual partner and channel performance with stakeholders across the organization, including executive leadership

  • Research overarching marketing problems and identify areas of opportunity for additional investment

  • Provide thought leadership around testing methodology and analytical tools leveraging data for operational excellence

  • Mentor junior analysts on best practices and how to decompose complex problems

  • Foster an attitude of ownership mentality across teams

What You Will Need to Succeed

  • Bachelor’s or Master’s degree in a quantitative field

  • 5+ years of analytics or data science experience in a business environment

  • 3+ years of Marketing Analytics experience related to digital marketing and/or attribution

  • In-depth knowledge of digital marketing and developing trends

  • In-depth knowledge of experimental design and statistical techniques

  • Top-notch storytelling skills and an ability to influence executives

  • Ability to explain technical concepts to non-technical audiences

  • Relentless focus on business outcomes

  • Comfort in pushing the status quo and utilizing cutting edge analytical techniques

  • Thrives in a fast-paced work environment, prioritizing and executing on the most critical projects

  • Expert in SQL - able to write structured and efficient queries on large data sets

  • Superior teamwork, communication, and problem-solving skills


Don’t meet every single requirement?

Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Root, Inc., we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway!

Join us

At Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team.

Who we are

We’re harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative FinTech companies in the world. And we’re just getting started.

What draws people to Root

Our success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:

Autonomy—for assertive self-starters, the opportunities to contribute are limitless.

Impact—by challenging the way it’s always been done, we solve problems that have a big impact on our business.

Collaboration—we encourage rich discussion and civil debate at every turn.

People—we are inspired by the collection of crazy-smart people around us.