Senior Marketing Specialist, Growth
Root Insurance
CURRENT ROOT EMPLOYEES - Please apply using the career page in Workday. This career site is for external applicants only.
The Opportunity
We believe that a disruptive insurance company must have a principled quantitative framework at its foundation. At Root, we are committed to the rigorous development and effective deployment of modern statistical machine learning methods to problems in the insurance industry.
At Root, the Quantitative Science team is responsible for the majority of all marketing capital allocation, using quantitative methods to test, maintain, and enhance our marketing strategies across numerous distribution channels. As a Senior Marketing Specialist on the Growth Data Science team, you will play a key role in expanding and diversifying Root’s direct marketing portfolio by developing and managing advertising and data partner relationships.
Your primary responsibility will be to identify, engage, onboard, and manage relationships with new and existing affiliate partners, demand-side platforms (DSPs), and data vendors. Your success will be measured by the impact on business development—specifically, the incremental profit you help Root generate through new partnerships and improvements with existing partners. Developing and executing strategies to identify and engage partners, guiding them through contracting and onboarding, and enhancing capabilities with advertising and data partners will be key to your success.
Root is a “work where it works best” company, meaning we will support you working in whatever location that works best for you across the US. We will continue to have our headquarters in Columbus to give more flexibility and more choice about how we live and work.
Salary Range: $77,300 - $100,000
How You Will Make an Impact
Identify, plan, and execute strategies to profitably increase Root’s new business growth with existing marketing partners
Align with new partners on engagement terms and contracts in close collaboration with Root’s Procurement team
Identify common bottlenecks and develop proactive solutions to streamline Root’s partner contracting and onboarding
Collaborate with Analytics to create and manage dashboards, providing stakeholders with insights on affiliate marketing performance and handling ad hoc questions
Launch and manage advertising campaigns across various digital platforms
Implement predictive models developed by the team’s data scientists
Develop requirements for software engineering projects and clearly communicate them to engineering teams
What You Will Need to Succeed
3-5 years of experience in a business development or vendor-facing program manager or account manager role
Excellent written and verbal communication skills
Proven success in coordinating cross-functional projects across multiple internal teams and/or external partner
Ownership mentality: takes the initiative to identify, champion, and execute on the highest impact work
Familiarity with setting up and maintaining advertising campaigns on popular digital marketing platforms (e.g. Google Ads, Meta, The Trade Desk, MediaAlpha)
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Preferred but not required:
Experience working with Procurement and potential partners to align on partnership terms and contractual language
Proficiency in database management, SQL, business intelligence, and data visualization
Insurance or tech industry experience
Don’t meet every single requirement?
Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Root, Inc., we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway!
Join us
At Root, we judge people based on the merit of their work, not who they are. If you are passionate about what this role entails and solving real problems, we encourage you to apply. We want to learn about you and what you can add to our team.
Who we are
We’re harnessing the power of technology to revolutionize insurance. Using machine learning and mobile telematic platforms, we’ve built one of the most innovative FinTech companies in the world. And we’re just getting started.
What draws people to Root
Our success is in large part due to our unwavering standards in hiring. We recognize that our products are only as good as the people building and promoting them. We want individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and an analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:
Autonomy—for assertive self-starters, the opportunities to contribute are limitless.
Impact—by challenging the way it’s always been done, we solve problems that have a big impact on our business.
Collaboration—we encourage rich discussion and civil debate at every turn.
People—we are inspired by the collection of crazy-smart people around us.