Growth Marketer
Thoughtful Automation
About Thoughtful AI
At Thoughtful AI, we're not just a company; we're a movement. With a focus on revolutionizing healthcare operations through cutting-edge AI solutions for Revenue Cycle Management (RCM), we stand at the forefront of innovation. Our AI Agents, designed to operate existing systems seamlessly, offer healthcare companies a way to enact significant change without the need for extensive data transfers or retraining. As we continue to redefine the boundaries of what's possible in RCM, we're on the hunt for a seasoned Performance Marketing Professional to help us amplify our message and bring our transformative solutions to the forefront of the healthcare industry.
What Sets Us Apart
Our solutions have captivated healthcare executives, delivering unparalleled ROI and establishing new benchmarks for operational excellence within the RCM space, including 80% reduction in operating costs and 75% reduction in claims denials. With epic success so far and a big vision in sight, Thoughtful AI is not just solving today's challenges; we're anticipating the evolving needs of the U.S. healthcare system and future proofing our customers for a better future.
The Challenge: Drive High-Impact Growth Marketing Campaigns
We’re seeking a Growth Marketing Professional with a proven track record of success, someone with over five years of experience in the trenches of growth marketing within the B2B SaaS and/or enterprise software sectors. Your mission will be to bridge the gap between our revolutionary AI solutions and the healthcare providers who need it most, crafting and executing performance based marketing strategies that drive measurable results.
Mission Overview
As a key player in our marketing team, your role will center on designing and implementing growth strategies that effectively communicate the value of Thoughtful AI’s solutions to the healthcare industry. This will result in pipeline growth and exceeding revenue targets. Your efforts will be crucial to our overall success, driving demand, building brand awareness, and ultimately contributing to our mission of transforming healthcare operations.
Core Objectives
Campaign Strategy and Execution:
- Develop and implement comprehensive growth strategies to drive lead generation and customer acquisition across multiple channels, including digital advertising, SEO, SEM, out-of-home, social media, email marketing, content marketing, and new channels you will test and uncover.
- Build and optimize campaigns across Google Adwords, LinkedIn, Meta, and continuously test new channels to add to our digital mix.
- Optimize marketing campaigns to maximize ROI, leveraging data analytics to refine strategies and enhance performance.
- Manage marketing budgets effectively, ensuring resources are allocated to the most impactful initiatives.
Experimentation and Optimization:
- Utilize data analytics to track and measure the performance of marketing campaigns, providing insights and actionable recommendations to optimize results.
- Conduct A/B testing and other experimentation techniques to continually improve campaign effectiveness.
- Generate detailed reports on key metrics, including lead generation, conversion rates, customer acquisition costs, and overall ROI.
Lead Generation and Conversion Optimization:
- Drive high-quality lead generation through targeted marketing efforts, ensuring a steady flow of potential customers into the sales pipeline.
- Collaborate with the sales team to develop effective lead nurturing and conversion strategies, enhancing the journey from prospect to customer.
- Analyze and optimize the customer journey, identifying opportunities to improve conversion rates at each stage of the funnel.
Cross-Functional Collaboration:
- Work closely with other departments, including Sales, Product Development, and Customer Engineering, to ensure marketing efforts are comprehensive and aligned with overall business objectives.
- Facilitate regular meetings with stakeholders to plan strategies, review progress, and integrate feedback into marketing practices.
Impact Measurement and Reporting:
- Continuously measure the impact of all marketing activities, utilizing data, dashboards, and analytics to assess effectiveness and identify areas for improvement.
- Prepare comprehensive reports detailing successes, challenges, and key metrics from marketing initiatives, providing actionable insights to senior management.
Candidate Profile
- Educational Background: Bachelor's degree in Marketing, Business, Healthcare Administration, or related fields.
- Proven Experience: A minimum of five years of experience in growth or performance marketing roles, with a strong preference for backgrounds in technology or healthcare sectors.
- Strategic Thinker: Ability to craft and implement comprehensive marketing strategies that align with company objectives and market opportunities.
- Data-Driven Marketer: Demonstrated success in utilizing data analytics to drive marketing decisions and optimize campaign performance.
- Communicative Clarity: Exceptional communication skills, capable of crafting clear, compelling messages for a variety of audiences.
- Analytical Acumen: Strong analytical skills to evaluate campaign effectiveness and pivot strategies as needed.
- Adaptability: Agile and responsive to the dynamic nature of the performance marketing environment, with a can-do attitude towards challenges and opportunities.
- Team Player: Collaborative mindset, with the ability to work seamlessly with teams across the organization.
Preferred Experience
- Digital Marketing Savvy: Experience in integrating digital marketing strategies with field activities for amplified impact.
- B2B Mid-market or Enterprise Insights: Familiarity with the B2B growth motion, providing a strategic advantage in crafting relevant and effective growth initiatives.
Compensation & Benefits
- Competitive Package: $170k base salary and a benefits package designed to attract the top professionals in the field, with performance incentives for exceptional achievements.
- Comprehensive Benefits: Our comprehensive package includes stock options, comprehensive health benefits, and an extensive paid time-off policy.
The Call to Action
We're seeking individuals driven to profoundly impact a competitive, time-honored industry. If you are ambitious to work among the very best, push boundaries, and redefine industry standards, Thoughtful invites you to join our elite team at the forefront of technological innovation within the healthcare landscape.
Are you the warrior we're looking for? Apply now and take the first step towards a role that offers not just rewards, excitement, and a quick-paced work environment but also an opportunity to transform healthcare operations through cutting-edge technologies.