Lifecycle Communications Manager
Udacity
About Us
Udacity is on a mission of forging futures in tech through radical talent transformation in digital technologies. We offer a unique and immersive online learning platform, powering corporate technical training in fields such as Artificial Intelligence, Machine Learning, Data Science, Autonomous Systems, Cloud Computing and more. Our rapidly growing global organization is revolutionizing how the enterprise market bridges the talent shortage and skills gaps during their digital transformation journey.
We're looking for candidates who are passionate about education and want to work directly with our learners. As a Lifecycle Communications Manager, you will be part of a dynamic and fast-paced global team responsible for creating all communication campaigns across the customer’s journey, from Acquisition into new programs to Retention of Alumni. Your clear, concise, and actionable communications will help drive successful programs and learner outcomes.
ABOUT THE LIFECYCLE COMMUNICATIONS TEAM :
The Lifecycle Communications Team is a close, effective, versatile, and productive team that supports many programs, teams, and objectives. We manage acquisition and retention communications throughout the Udacity learners’ journey, across all Go-To-Markets (GTMs), including Enterprise, Societal Impact and Government, and Consumer business units. Our communications channels include Email (Primary), WhatsApp, SMS, and Calls through a Call Center. Email campaigns are the majority of our team’s deliverables and workload. As a member of the Lifecycle Communications Team, you’re expected to wear many hats,
collaborate with many stakeholders, and work well independently. Our team is very supportive of one another. We enjoy sharing best practices and adhere to a peer-to-peer QA process.
RESPONSIBILITIES:
● Work with stakeholders in both Learning Experience, Program Management, and Marketing teams to design and own the execution of campaigns
● Day-to-day, you will manage the end-to-end production of emails, SMS, WhatsApp campaigns. This includes template creation, audience segmentation, journey building, and QA processes
● Design experiments to improve the overall effectiveness of various communication strategies
● Develop content, including both copywriting and proofreading for certain programs
● Support the team with peer-to-peer QA. We’ll provide a process and checklist to follow
● Analyze template and campaign performance data to identify areas for improvement
● Be flexible and adaptable, last-minute support for program interventions is often required
● Be a champion of channel best practices
● Follow industry trends in assessing the impact of communication plans
QUALIFICATIONS:
● 3-4 years of experience in email marketing, lifecycle communications, CRM management, or a similar role
● Proven track record of designing, implementing, and delivering effective and innovative communication campaigns and programs
● Experience writing and creating customer-focused communications
● Comfort creating and running large-scale campaigns for global markets
● Proven track record of working both at the strategic and tactical level to design, develop, and execute experiments
● Strong analytical skills, specifically the ability to process, analyze, and interpret data to inform business decisions
● Experience with Blueshift, SendGrid, Eloqua, Litmus is a plus
● Experience in managing complex projects
● You will be working directly in our CRM and CDP. This requires an uderstanding of user attributes, web events, and marketing automation fundamentals
● Experience working cross-functionally
● Great interpersonal skills
● Must be highly organized
Benefits:
Experience a rewarding work environment with Udacity's perks and benefits!
- At Udacity, we offer you the flexibility of working from home. We also have in-person collaboration spaces in Mountain View, Cairo, Dubai and Noida and continue to build opportunities for team members to connect in person
- Flexible working hours
- Paid time off
- Comprehensive medical insurance coverage for you and your dependents
- Employee wellness resources and initiatives (access to wellness platforms like Headspace, Modern Health )
- Quarterly wellness day off
- Personalized career development
- Unlimited access to Udacity Nanodegrees
What We Do
Forging futures in tech is our vision. Udacity is where lifelong learners come to learn the skills they need, to land the jobs they want, and to build the lives they deserve.
Don’t stop there! Please keep reading...
You’ve probably heard the following statistic: Most male applicants only meet 60% of the qualifications, while women and other marginalized candidates only apply if they meet 100% of the qualifications. If you think you have what it takes but don’t meet every single point in the job description, please apply!
We believe that historically, many processes disproportionately hurt the most marginalized communities in society- including people of color, working-class backgrounds, women and LGBTQ people. Centering these communities at our core is pivotal for any successful organization and a value we uphold steadfastly. Therefore, Udacity strongly encourages applications from all communities and backgrounds.
Udacity is proud to be an Equal Employment Opportunity employer. Please read our blog post for “6 Reasons Why Diversity, Equity, and Inclusion in the Workplace Exists”
Last, but certainly not least…
Udacity is committed to creating economic empowerment and a more diverse and equitable world. We believe that the unique contributions of all Udacians is the driver of our success. To ensure that our products and culture continue to incorporate everyone’s perspectives and experience we never discriminate on the basis of race, color, religion, sex, gender, gender identity or expression, sexual orientation, marital status, national origin, ancestry, disability, medical condition (including genetic information), age, veteran status or military status, or any other basis protected by federal, state or local laws.
As part of our ongoing work to build more diverse teams at Udacity, when applying, you will be asked to complete a voluntary self-identification survey. This survey is anonymous, we are unable to connect your application with your survey responses. Please complete this voluntary survey as we utilize the data for diversity measures in terms of gender and ethnic background in both our candidates and our Udacians. We consider this data seriously and appreciate your willingness to complete this step in the process, if you choose to do so.