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Sales Director, Data Platform



Sales & Business Development
United States
Posted on Tuesday, April 16, 2024

Marketing Manager- Japan

  • Marketing
  • Japan
  • Intermediate
  • Full-time


VAST Data is looking for a Field Marketing Manager in Japan to join our growing team!

This is a great opportunity to be part of one of the fastest-growing infrastructure companies in history, an organization that is in the center of the hurricane being created by the revolution in artificial intelligence.

"VAST's data management vision is the future of the market."- Forbes

VAST Data is the data platform company for the AI era. We are building the enterprise software infrastructure to capture, catalog, refine, enrich, and protect massive datasets and make them available for real-time data analysis and AI training and inference. Designed from the ground up to make AI simple to deploy and manage, VAST takes the cost and complexity out of deploying enterprise and AI infrastructure across data center, edge, and cloud.

Our success has been built through intense innovation, a customer-first mentality and a team of fearless VASTronauts who leverage their skills & experiences to make real market impact. This is an opportunity to be a key contributor at a pivotal time in our company’s growth and at a pivotal point in computing history.


VAST Data is searching for a high energy, experienced, Field Marketing Manager

(FMM) to join our marketing team managing Japan. He/she will be responsible for the development and execution of the holistic marketing plan that integrates all pipeline drivers across the region, opening doors into new target accounts, collaborating with our eco system and helping to move them through the sales cycle.

Think global – act local is the strategy that should drive your ambition.

You will work closely with the regional sales team to understand region-specific priorities, in addition to partnering with the Corporate Marketing functions to create targeted marketing campaigns and initiatives, that deliver best of breed content and experiences for our customers and prospects in region. The position is remote and has a direct reporting line into the Head of International Marketing. The FMM is a partner with Sales leadership.

The FMM will participate in regular pipeline and forecast review meetings and develop marketing programs to align with Sales, Channel, Product Marketing and Corp Marketing goals.


  • Define programmatic marketing plans to create a quality pipeline and accelerate the sales cycle, with creative and relevant campaigns targeting large enterprise accounts, various levels of persona and verticals in alignment with the business and sales stakeholder objectives and KPIs.
  • Understand the market trends in the region, drive tailored marketing programs, and expand our total addressable market with qualitative accounts and contacts for Japan region
  • Engage with our ecosystem of clients, partners, influencers, strategic alliances and develop a strong regional community of VAST Data ambassadors.
  • Build and execute integrated regional marketing programs aligned to priorities and revenue targets, including, but not limited to demand generation campaigns tradeshows, field events, and partner programs that allow us to scale in the region. Execute field events (project management, onsite representation)
  • Track lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner.
  • Collaborate on regional campaign elements with Corporate Marketing
  • Work cross-functionally to oversee the timely execution of the field-marketing plan and collaborate with sales to ensure strong follow-through on sourced leads.
  • Support the development of customer use case stories and build an engaged customer base. Teaming with the sales team, corporate marketing, and partner community to grow the voice of our customers.
  • Working as a partner of our corporate communications team and press relations agency, support thought leadership and brand awareness across the region.
  • Communicate all marketing plans, activities, and report program results consistently to the field teams.
  • Manage the regional marketing budget and take accountability for the ROI of Marketing Sourced pipeline.
  • Build trust and partner with sales in order to gain buy-in, understanding and participation in marketing programs.
  • Drive Social Media Efforts in region


  • Bachelor degree or equivalent, emphasis in marketing preferred.
  • A minimum of 5-8 years field marketing experience supporting account executives and sales leadership.
  • Knowledge of funnel lead generation tactics and sources, combined with a basic understanding for numbers and admin systems.
  • Self-motivated, able to work autonomously and communicate with remote management for extended periods of time.
  • Ability to be creative, efficient, and productive with minimal supervision or guidance.
  • Excellent interpersonal and communication skills (both verbal & written).
  • Experience with developing integrated, multi-touch marketing plans - integration of online and offline campaigns
  • Experience working with geographically dispersed teams and colleagues.
  • Ability to coordinate, manage, and execute multiple marketing campaigns concurrently.
  • Provide onsite execution support for marketing programs including vendor management
  • Ability to execute quickly with the ability to pivot projects as needs change.
  • Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption and accelerate growth (land and expand).
  • Experience working in a fast-paced, high-growth organisation.
  • A strong team player – comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders
  • Japan based, English fluent, any additional language is a plus.
  • Travel 20-30%