Senior Campaign Manager
VAST Data
Senior Campaign Manager
- Marketing
- United States
- Senior
- Full-time
- ID: VDT25612
Description
VAST Data is the data platform company for the AI era. We are building the enterprise software infrastructure to capture, catalog, refine, enrich, and protect massive datasets and make them available for real-time data analysis and AI training and inference. Designed from the ground up to make AI simple to deploy and manage, VAST takes the cost and complexity out of deploying enterprise and AI infrastructure across data center, edge, and cloud.
Our success has been built through intense innovation, a customer-first mentality and a team of fearless VASTronauts who leverage their skills & experiences to make real market impact. This is an opportunity to be a key contributor at a pivotal time in our company’s growth and at a pivotal point in computing history.
Job Overview:
As the Sr. Campaign Manager at VAST Data, you will play a critical role in designing, executing, and optimizing high-impact marketing campaigns that drive measurable pipeline growth. You will work closely with cross-functional teams to ensure that each campaign is strategically aligned with business objectives and delivers quantifiable results.
Key Responsibilities:
- Results-Driven Campaign Execution: Develop and manage high-performing marketing campaigns with a strong focus on pipeline generation and measurable business outcomes. Ensure that all campaigns are strategically aligned with VAST Data’s goals and messaging.
- Vertical Campaign Management: Develop and manage strategic marketing campaigns targeted at key verticals, ensuring they are impactful and aligned with business objectives
- Persona Development & Maintenance: Build, refine, and update detailed buyer personas to accurately reflect target audiences and inform campaign direction.
- Campaign Playbooks & Content Mapping: Develop playbooks and map content to different stages of the buyer’s journey, ensuring personalized and relevant touchpoints.
- Content Development & Repackaging: Collaborate with stakeholders to produce high-impact content and repurpose existing materials for new formats and channels.
- Email Nurture Programs: Design and implement email nurture sequences, integrating personalized messaging to guide prospects through the funnel.
- Webinars & Virtual Events: Oversee the development and execution of webinars, including event promotion, messaging, and platform management (Goldcast or similar).
- ABM Strategy: Work closely with sales to execute Account-Based Marketing (ABM) strategies, ensuring campaigns are highly targeted and aligned with key accounts.
- Event Support: Provide strategic support for Tier 1 events, including messaging, promotions, and audience engagement efforts.
- Reporting & Optimization: Track, analyze, and optimize campaign performance, leveraging HubSpot for reporting and continual improvement.
Requirements
Key Qualifications:
- Proven experience in B2B campaign management, with a demonstrated ability to drive measurable pipeline through results-oriented strategies. A proactive, solution-oriented approach that embraces challenges with a can-do attitude.
- Expertise in vertical marketing and persona-based strategies, with the ability to design content that drives engagement at each stage of the buyer’s journey.
- Hands-on experience with webinar platforms (Goldcast preferred) and marketing automation tools (HubSpot preferred).
- Familiarity with Account-Based Marketing (ABM) strategies and tactics.
- Analytical mindset with a strong ability to derive insights from campaign performance data to continuously optimize results.
- Exceptional communication skills and a collaborative spirit, working seamlessly across cross-functional teams, including product marketing, sales, and regional marketing.
- Experience supporting large-scale events, with a focus on messaging and promotional strategies.
- Previous experience in a fast-paced startup environment, with the adaptability and resilience to thrive in a dynamic setting.
Why VAST Data?
At VAST Data, we offer the opportunity to work with cutting-edge technology and be a part of a collaborative, forward-thinking team. We are committed to fostering a culture of innovation, integrity, and growth. If you're passionate about driving impactful marketing campaigns, we encourage you to apply.